HOOEY Men's Ash Flexfit Hat

The Ash Flexfit Hat from HOOey Brand Fabric Type: Flexfit Fitted Fabric Care Instructions: Dry Clean Only Origin: Imported Closure Type: Adjustable Snapback

About this Item: Hailing from humble beginnings in a spare bedroom in South Texas, the HOOey brand has proudly provided a fresh alternative for those seeking a departure from the status quo. As a western brand, we refuse to believe our designs must lag behind trends in other markets like athletic, surf, and street. Instead, we design with the philosophy that not only can we keep pace with these markets, but we should also seize opportunities to lead them.

The Ash Flexfit Hat from HOOey embodies this forward-thinking approach. Crafted with a Flexfit fitted construction and a mesh trucker back, this hat offers a comfortable, stylish look perfect for work or play. The curved bill and adjustable snapback closure ensure a personalized fit, allowing you to express your unique sense of western-inspired fashion.

The HOOey Brand Story: Hooey founder Joey Austin wanted to give western-minded individuals access to a more progressive brand that truly represented their passions and interests. After returning home from California to Texas in 2009, Joey launched Hooey with just two hat designs, determined to provide a fresh alternative to the status quo.

The name "Hooey" itself refers to the knot a cowboy uses to finish tying a calf's legs together in tie-down roping rodeos, reflecting the brand's authentic connection to the western lifestyle.

What Makes Hooey a Strong Brand? Authenticity. The Hooey team remains actively involved in rodeo and western sports on a daily basis. They don't just market this lifestyle; they live it. This unwavering dedication to their roots ensures the brand's designs and products truly resonate with their target audience.

Product Details: - Brand: HOOey - Model: Ash Flexfit Hat - Fabric Type: Flexfit Fitted - Fabric Care: Dry Clean Only - Origin: Imported - Closure Type: Adjustable Snapback

Customer Reviews: - 4.6 out of 5 stars (72 reviews) - 4.6 out of 5 stars (112 reviews) - 4.7 out of 5 stars (239 reviews) - 5.0 out of 5 stars (1 review)

Prices: - Ash Flexfit Hat: $46.00 - HOOey Leather Bifold Wallet: $32.48 - HOOey Adjustable Snapback Hat: $52.78 - HOOey Leather Rodeo Wallet: $31.00

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